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Dec 14, 2007

Rescued peregrine falcon returned to the wild (or, Gucci goes home)


Trusts rescue work with raptors is a success for Gucci

This project seized the opportunity to use an example of the Trust’s rescue work with raptors as a press story to turn the spotlight on the Trust’s role as a centre for conservation, education and rehabilitation. 

The Trust was contacted by staff at npower’s Fawley Power Station in June to rescue a pair of Peregrine falcon chicks whose first attempts at flying had ended in mishap. The Peregrines’ nest is sited on the chimney stack in the heart of the power station, making an unusual site ‘in the wild’ and a good example of how industry can work with conservation organisations to protect biodiversity. 

There was a very short lead-in time, but by working in partnership with staff at Fawley and its operator, npower, the Trust was able to act quickly to notify press and maximise the potential from this ‘good news’ story. By naming the fledgling falcons creatively (‘Gucci’ and ‘Prada’) the Trust aimed to help create personalities that would be appealing to the press and capture the public’s interest.


The Hawk Conservancy Trust

COMMENDATION received in BIAZA Awards 2007 for Best public relations project



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