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Dec 14, 2007

Vultures rescued from illegal trade

Using PR to highlight an illegial trade and rescue

This PR project set out to attain positive publicity from a conservation and raptor rescue initiative whereby the Conservancy was selected by EAZA and CITES to re-home a group of 20 vultures seized by the authorities in Italy.

The group were part of a massive consignment of 260 birds, including three species of vulture that had been imported into Europe illegally. 

The Conservancy saw that this re-homing exercise could be a golden and cost-effective opportunity to heighten awareness for vulture conservation and position the organisation as a conservation centre working at the international level to protect birds of prey.

This challenging project comprised working closely with BBC TV to secure an exclusive feature on the news magazine programme, Inside Out whilst working to snowball publicity out from the programme on the date of broadcast.

The Hawk Conservancy Trust

WINNER of BIAZA Award 2007 (small collection) for Best public relations projects

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