Chester Zoo Rebrand
A new identity for Chester Zoo
In 2010 Chester Zoo embarked on a rebrand process that brought together staff and visitors to create an identity that reflected all that was great about Chester Zoo. It reflected our desire to connect people to wildlife, our passionate beliefs in conservation and our mission to enthrall, empower and to champion biodiversity. Two years later we have a unique and distinct brand identity that is reflected in our marketing, internal communications and across our zoo – a consistent tone of voice that reinforces our position as a market leader and reassures our visitors and stakeholders of the quality and integrity of our organisation.
As part of the brand exercise we developed a sub brand – Act for Wildlife – which gave us the opportunity to enhance our reputation as a leading conservation charity and to develop a national fundraising profile.
The strength of our brand has enabled us to deliver a strong market position in a challenging environment, as we look forward to realising our ambitions for growth in the coming years.
COMMENDED for BIAZA Awards 2012 Amanda Alabaster Award (Best Marketing Project)