Colleagues from Boots Opticians stores across the South west are going to Tropiquaria, Watchet as part of Boots Opticians pioneering partnership with the National Literacy Trust.
Colleagues from Boots Opticians stores across the Southwest are going to Tropiquaria, Watchet as part of Boots Opticians pioneering partnership with the National Literacy Trust.
The partnership, which highlights the link between eye health and literacy, aims to improve the life chances of the most disadvantaged children in the UK by boosting their literacy levels.
The National Literacy Trust and Boots Opticians are working together on policy and campaigning while delivering effective literacy interventions in schools and across some of the most deprived areas of the country through volunteering and community programmes.
To support the work of the National Literacy Trust and raise money, the team from Boots Opticians are heading out to Tropiquaria for a week, from 25th to 29th of July, with the ‘Literacy Pod’. The ‘Literacy Pod’ will be filled with activities such as colouring sheets, quizzes and puzzles for children of all ages to explore.
The team will be armed free copies of the innovative ‘Zookeeper Zoe’ book, developed by Boots Opticians and the National Literacy Trust, an amazing ‘Family Fun Day Raffle’ and fun quizzes and games for the children visiting the park to take part in.
‘Zookeeper Zoe’ is a fun interactive children’s book, developed by Boots and the National Literacy Trust, it’s a great way for parents and carers to check if a child might need support with their vision, and acts as a prompt to remind parents and carers to get their child’s vision checked.
The ‘Family Fun Day Raffle’, to raise money for the National Literacy Trust, includes prizes from local businesses such as; Wookey Hole, The Big Sheep, Coombe Martin Dinosaur Park, Noah’s Ark Zoo, to name a few, with tickets costing just £1.00 each.
Colleagues from local Boots Opticians stores spend one week in amongst the exotic animals at Tropiquaria, Watchet, highlighting the importance of eye health and literacy. There will be activities, alongside the raffle, throughout the week including a ‘Best Eye Sight Quiz’ & ‘What’s in the Box?’ as well as animal colouring sheets and word puzzles.
As part of the partnership, colleagues from Boots Opticians practices will also be visiting local schools for the Schools Challenge, where they will encourage pupils to read more for enjoyment and look after their eyes. Each colleague has been allocated two days of volunteering over the year in addition to their annual leave.
National Literacy Trust Director Jonathan Douglas said: “We are delighted that the teams from Boots Opticians across the Southwest are supporting the important work of the National Literacy Trust with this fantastic initiative. Too many children are held back by undiagnosed eyesight issues which impact on their literacy. Working together, we have huge potential to transform outcomes for children, particularly in some of the most deprived areas of the country.”
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