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Aug 16, 2013

Jersey's Amphibians and Beyond

Taking the amphibian message to shows in Jersey

Durrell Wildlife Conservation Trust was able to raise the profile of amphibians and their conservation in Jersey through a display stand at two major island events: The Foire de Jersey and the West Show, which, together, were attended by more than 32,000 people.

An eye-catching display incorporating large models of amphibians, natural planting, brightly coloured information and frog vocalisations provided a stimulating background for several interactive opportunities including small-scale pond-dipping, trying to jump as far as an agile frog and a naming competition for the model amphibians.

The display was manned by staff and volunteers during the events who were able to engage and interact with the public. The stand was very busy throughout both shows and more than 380 people took part in the naming competitions. We assessed the impact of the stand by interviewing attendees using a standard questionnaire.

Overall the stands were successful in raising the profile of the EAZA Amphibian Campaign and it seems a diverse stand, such as Durrell’s, may be more memorable to a greater number of people.

However the results also seemed to indicate that even commonly used terms such as ‘amphibian’ are not fully understood by a significant proportion of the public and for future displays, it may be worth assessing the public’s level of knowledge before the event to highlight key points for communication. 

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