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Dec 5, 2013

Green Policy - Partnership with First Capital Connect

Transport systems are major emitters of greenhouse gases,responsible for 22% of UK energy-related greenhouse gas (GHG)emissions in 2009.

Road transport GHG emissions have increased by 2% since 1990 to 113.6 MtCO2e in 2009, driven by growth in road traffic volumes. This

compares with a 28% fall in all UK domestic GHG emissions over thesame period.

In 2009, road transport accounted for 93% of all domestic transport GHG emissions, with 58% for car & taxis, whereas rail GHG emissions accounted for only 1.8%.

The environmental impacts of transport can be reduced by improvingthe walking and cycling environment, and by enhancing the role of public transport, especially rail.

Shepreth Wildlife Park is uniquely situated next to Shepreth train station, on the Cambridge – Kings Cross line. It is believed to be the only UK zoo with a train station literally on its doorstep.

With this in mind the wildlife park wanted to incorporate sustainable transport initiatives into its ʻGreen Policyʼ, and initially attended the local Rail User Group (RUG) meetings to establish links with the rail

company, which was followed by meetings with various departments at First Capital Connect (FCC) which instigated the initial partnership and first marketing campaign in 2011.

The partnership with both FCC and the RUG community project has continued to develop over the past 2 years and as a result the number of people visiting by train has significantly increased.

In addition to this, cycle parking was installed to increase cyclists visiting the park.

As an incentive to encourage sustainable transport, all visitors are given discount off their admission price on production of a valid train ticket or cycle helmet!

Factsheet for UK transport greenhouse gas emissions, Department for Transport, 2009.

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