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Nov 16, 2010

Species Interpretation

Species Interpretation from RZSS - Edinburgh Zoo 
Species interpretation with the IUCN Red List  

Animal identification signs are a requirement under Zoo Licensing and help fulfil the basic information needs of our visitors.Edinburgh Zoo has a large animal collection and different styles of signage have been produced over a number of years. Keeping signs up to date and fresh is a constant problem.

This project was established to create a new in-house style for species signs whilst also incorporating the new IUCN Red List logo and promoting better understanding of conservation with our visitors. A new design of sign was developed and tested before being produced for many of the species on site. This incorporated a changeable panel for latest news, as well as space for attachment of models and/or other messages in future. This development also gave rise to a new sign system for multi-species exhibits, and templates for use in future.

The unit cost was kept below £130 and some re-use of old signs on site was also done. The public responded well to new signage (questionnaire and observation), primarily in terms of the signs providing interesting information and being referred to, however, understanding of the IUCN red list system is still being evaluated and to date has not been proven. In fact some confusion particularly regarding ‘least concern’ category has been noted.

The new system is one of the first in the world to use the new Red List logo and provides the basis for future signage at the Zoo and our Highland Wildlife Park.

Developed by:  RZSS - Edinburgh Zoo

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