Arovako I Madagasikara! Conserve Madagascar! from Dudley Zoological Gardens
Promoting conservation education in Madagascar
Arovako I Madagasikara! Conserve Madagascar! Following the success of the EAZA Madagascar Campaign of 2006/7 we decided to continue supporting lemurs in the wild.
The aim of the campaign was to develop an Outreach Programme that delivered a conservation message and enabled local primary schools to get actively involved in raising funds and awareness for Madagascar. Our main objectives were to raise funds, promote conservation & raise the profile of Dudley Zoological Gardens. Local primary schools were sent an invitation for a complimentary visit by a member of our education team to provide a presentation during a school assembly.
The talk covered the conservation of Madagascar and the many species of lemurs here at the Zoo. The visit included an opportunity for one class to meet two of our red ruffed lemurs at close quarters. Schools were encouraged to join the campaign with classroom activities consisting of writing letters to send to children in Madagascar. Schools were also given the opportunity to adopt one of our lemurs.
The campaign has been so successful locally that we have extended the invitation to primary schools in the other three boroughs within the Black Country and extended our reach to a wider target market. We have successfully raised awareness of Dudley Zoological Gardens attracting an 8% return rate on ‘Kids Go Free’ vouchers distributed to the schools during a nine month period.
To date we have raised £1,500 through donations and adoption packages and we have established a link with a field researcher in Madagascar and sent out our first batch of letters to students.
Developed by: Dudley Zoological Gardens