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Nov 28, 2011

All creatures great and small

All creatures great and small

In celebration of the International Year of Biodiversity 2010, Bristol Zoo ran a successful education campaign highlighting the importance of biodiversity.

The campaign was delivered on site at Bristol Zoo and at the UK’s biggest nature festival, the Bristol Festival of Nature, a free event for the public which was attended by over 25,000 people. We used a biodiversity trail with ‘scratch’ trail cards and a variety of focused family-friendly, activities and games. Together, these aimed to provide a comprehensive and memorable learning experience. 

Clear aims were drawn up at the start of the project, which were thoroughly evaluated using a diverse selection of methods, including methods novel to Bristol Zoo. The methods were themselves evaluated, and our findings were presented at the 2010 International Zoo Educators’ conference as a poster, and will be part of this year’s IZE Journal, to encourage other educators to trial new evaluation methods.

The results of the project show success in achieving the aims; 1140 summer holiday visitors made their own bug home to benefit biodiversity, 83% of visitors could name a way that Bristol Zoo supported biodiversity, and 98% of visitors described their experience as ‘very happy’ or ‘happy’.

There was an increase in correct definitions of biodiversity after engagement with the activities, however it was noted that visitors were slightly apprehensive defining a scientific word. Overall, ‘All Creatures Great and Small’ was a highly successful education campaign that was appealing and accessible to all Zoo visitors and the public.

Bristol Zoo Gardens

WINNER of BIAZA Award 2011 for Best education project: public and general visitor

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