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Nov 28, 2011

Dinosaurs at large!


Dinosaurs at large!

Dinosaurs at Large! – an exhibition featuring 13 life size, life like animatronic dinosaurs - opened at Chester Zoo on July 1st 2011.

Well in advance of its opening, a full, creative and innovative PR plan was devised; designed to target all parts of the media and find ways to entice them into covering the exhibition.

We not only wanted to hit mainstream media channels and feature on TV, radio, online, in magazines and newspapers (national, regional and local); we also made a very conscious decision to try and create a ‘buzz’ and excitement around the exhibition, through our ever important social media streams. This, in turn, was designed to create a word-of-mouth campaign on a bigger scale to anything seen at the zoo before. 
 

Chester Zoo

COMMENDATION received in BIAZA Awards 2011 for Best public relations project



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