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Nov 28, 2011

Zoo Lates 2010/2011

Zoo Lates 2010/2011

Friday evening events at ZSL London Zoo started life as the staff summer party where staff could bring friends and family.   A few years ago this was opened up to the family market and called Zoo Nights and steadily brought in a few thousand people each year to the event.   In order to develop into new markets it was decided that Zoo Nights at ZSL London Zoo would be rebranded as Zoo Lates with a focus on attracting the after work crowd – a previously untapped demographic for ZSL.

Rather than describe the event in further detail, we feel the text below paints a fantastic picture of the Zoo Lates experience that we have created today...

A chance to experience wildlife in a whole new light, ZSL London Zoo opens its doors every Friday night in the summer for Zoo Lates. There’s no better way to start the weekend than on a wild night out with London’s biggest party animals. 

With plenty going on to keep the party animals entertained there’s face-painting, bouncy castles, carousels and extras including a Silent Disco and live shows from London’s kooky Twisted Cabaret – a flamboyant variety performance, bursting at the seams with glitz and glamour. 

Visitors to Zoo Lates can experience a taste of the exotic, with food from around-the-world, sip on a cocktail or two from the bar and take in the sights and sounds of the animal kingdom with the fun schedule of keeper talks and animal demonstrations.

For guests who want a little extra, there is a limited-availability VIP ticket available to purchase online. Entitling the bearer to fast-track entry, champagne on arrival, exclusive use of cloakrooms, and the VIP suite with pamper stations and a private bar. 

ZSL - London Zoo

WINNER of BIAZA Amanda Alabaster Award 2011 for Best marketing project - Amanda Alabaster Award

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