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Nov 28, 2011

Penguin Beach 2011


Penguin Beach 2011

Penguins have been an integral part of London’s Zoo history.

From our visitor research they are one of the most look forward to animals, but yet the exhibit wasn’t delivering from a visitor experience. The was mainly due to the size of the pool, location of exhibit and the viewing area was limited, particularly during our peak seasons and feeding times.

Penguin Beach, opened May 26th 2011, as part of a £2m redevelopment of the Zoo’s Barclay Court area including the penguin pool, that is home to macaroni and Humboldt penguins.

With a pool that’s four times bigger and three times deeper than the current pool, the new development, will eventually have enough space for 150 penguins. Holding more than 450,000 litres of water, the new pool includes underwater viewing areas for visitors to see penguins diving for food, a 200 seater arena for our renowned penguin feeds, interactive displays and a replica base camp field station where visitors can see the fascinating research our resident ZSL penguinologist does in Antarctica.

PENGUIN BEACH - Marketing copy

“Hit the Beach and join London’s Biggest Penguin Colony” 

Penguin Beach recreates a South American beach landscape in the centre of London, with a big, bustling, vibrant colony of Humboldt and Macaroni penguins!

The exhibit features the largest pool in England, with an underwater viewing area so you can see how our flippered friends fly under the waves. Plus, our amazing new demonstration area with amphitheatre seating turns feeding time into a bigger spectacle than before.

What are you waiting for? Hit the beach today. 


ZSL - London Zoo

COMMENDATION received in BIAZA Awards 2011 for Best marketing project - Amanda Alabaster Award



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