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Nov 17, 2010

Bangless Bonfire Nights

Bangless Bonfire Nights 2010 from Bristol Zoo Gardens

Bristol Zoo strives to be at the forefront of innovation and continues to look at new ways to improve the Zoo experience and drive visitor numbers.

In 2008 Bristol Zoo put on it’s first ever ‘Bangless Bonfire Night’ - a stunning firework display without the bangs that might frighten young children and zoo animals. This event was aimed at members, and to make them feel valued it was free of charge.

The media picked up on the novelty of the event which drove an overwhelming response from the public. Bristol Zoo reached its full event capacity of 2000 people on the evening of the event. This proved that it is a commercially viable alternative to larger firework displays that are usually unsuitable for our core audience. To improve the experience in future years we gathered feedback from the 2008 ‘Bangless Bonfire Night’ survey.

The analysis suggested three key improvements; to have a larger firework viewing area; make the display earlier in the evening and manage visitor demand by making it a ticketed event. These were implemented in 2009 to ensure a higher-standard and better quality event.

In 2009 the event was fully ticketed, with tickets going on sale well in advance. Members received a discounted rate to ensure they still felt valued. We restricted numbers to 1,500 in advance and 100 on the night. These also solved other problems such as viewing that were experienced in 2008.

Bristol Zoo Gardens

COMMENDATION received in BIAZA Awards 2010 for Best marketing project - Amanda Alabaster Award

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