Primates in Peril
The Launch of Primates in Peril – the world’s most endangered primates
In January 2010 Bristol Zoo Gardens was selected as the host for the launch of a report called ‘Primates in Peril – the world’s 25 most endangered primates’.
The report was the result of extensive research to identify the 25 primate species considered to be the most in need of urgent conservation measures.
The compilation of this publication was a combined effort between Bristol Zoo (Bristol Conservation and Science Foundation, BCSF), along with Conservation International (CI), the IUCN/SSC Primate Specialist Group (PSG) and the International Primatological Society (IPS). Due to the combined international effort involved in this publication, it was difficult to pin down a launch date to suit everyone.
Eventually the Zoo was informed of a date which would suit the travelling arrangements of those involved – although the chosen date was just four (working) days away. It was vital to react very quickly to plan and deliver an international press event of potentially huge significance which was likely to generate worldwide media interest.
Bristol Zoo led the PR effort for the event. The PR potential was significant – conservation stories where ‘extinction’ is a threat (particularly among primates) are very evocative and the press have given considerable coverage to the Zoo’s primate-related activities in the past.
Bristol Zoo Gardens
COMMENDATION received in BIAZA Awards 2010 for Best public relations project