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Nov 30, 2009

Tiger Dday

Promotion that raises awareness and funds for wild tigers

The tigers at Shepreth are used as ambassadors through a daily tiger talk in aid of 21st Century Tiger.

The public interest over the years has been overwhelming, which inspired me to raise more money. I started ‘Tiger Day’ in 2005, on our tigers (Amba) birthday. With the help of friends, we face painted, held raffles and gave talks.The day gained so much enthusiasm I decided to make it annual.

Each year the event got bigger, calling in favours from local businesses. Tiger Day has never cost the Park anything, so 100% of the funds go to the charity. In four years we have raised £10,000 through this event and our ‘Tiger Talk’.

On Tiger Day 2008, we raised £1,095 in just four hours. I hound the press so we receive lots of media coverage including radio interviews, newspaper articles, website mentions and magazine articles, we even got a mention in a beauty magazine about our tiger nails! The event is also associated with Cambridge United (known as ‘Ambers Army’) who arrange for players to sign autographs and throw footballs into the tiger enclosure.

Last year the day hit record numbers, with people queuing in the village. As well as entertainers, bouncy castles and party events, we also have a 21st Century Stand, and give a tiger presentation and role play at the talk to ensure all attending know the plight of the tiger and become inspired to help.

Tiger Day, has become well-known in the area, with people contacting us wanting to help. 2009 will be even bigger, with Dr Tom Maddox giving a presentation.

Shepreth Widlife Park

WINNER of BIAZA Award 2009 (small collections) for Best marketing project - Amanda Alabaster Award

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