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Dec 1, 2008

Trick or Treat


Trick or Treat: Sponsored Halloween walk

Visitor research undertaken in 2006 revealed that there was a significant demand for a family focused Halloween event.

Having the advantage of a castle within the grounds of the zoo reinforces our popularity as a Halloween destination and provides an opportunity to generate an additional income stream outside zoo visiting hours. We developed a relationship with a local independent charity Feed the Children UK who work with vulnerable children in communities across the world.

In the UK they provide breakfast clubs at inner city schools. Both Dudley Zoo and Feed the Children were looking to attract the same target markets of families and groups and the event complemented these markets and shared the same values.

Our main objective was to raise the profile and awareness of Dudley Zoological Gardens whilst maintaining an animal related theme to the event and to establish an annual special event. The Trick or Treat event was a fun alternative to Halloween, a two mile sponsored walk for all ages around the castle grounds.


Dudley Zoological Gardens

COMMENDATION received in BIAZA Awards 2008 (small collection) for Best marketing project - Amanda Alabaster Award



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