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Dec 14, 2007

EDGE of Existence

EDGE of Existence from ZSL - London Zoo

The EDGE of Existence programme aims to prevent the extinction of neglected species by raising international awareness of them

A staggering 70 percent of the world’s most Evolutionarily Distinct and Globally Endangered (EDGE) mammal species are currently receiving little or no conservation attention.

The EDGE of Existence programme, an innovative new global conservation initiative developed by the Zoological Society of London (ZSL) aims to prevent the extinction of these neglected species by raising international awareness of them, as a first step to implementing targeted conservation actions to halt their decline.

The programme is centred around an interactive educational website which aims to raise awareness on a global scale of the importance of conserving evolutionary history in order to safeguard biodiversity. The interpretation and educational displays at ZSL London Zoo provide a unique educational outlet for the programme, which is also supported by a series of lectures, seminars and scientific meetings.

There was a phenomenal response to the launch of the EDGE programme in January, with the programme enjoying massive global media coverage. Over 32,000 web pages now refer to the EDGE programme, and the previously forgotten species it highlights. More importantly, the programme has inspired thousands of people to learn more about EDGE species and become actively involved in their conservation. 

Developed by:  ZSL - London Zoo

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