ITV Fixers was launched by ITV and the Public Service Broadcasting Trust in June 2008
This new initiative invites young people (aged between 16 and 25) to identify issues in their community and helps them to tackle problems they care about.
When the Hawk Conservancy Trust learnt about ITV Fixers we saw this as an opportunity to work in partnership with regional TV on the multi-media campaign in order to promote the inspirational work of young volunteers at the Trust as well as our vital rescue, rehabilitation, education and conservation work.
Historically the profile of volunteers at the Trust has been primarily the active over 55s sector. ITV Fixers presented us with an opportunity to shine a spotlight on the Trust’s young volunteers who, we believed, could act as ‘ambassadors’ amongst a younger audience of students, school leavers and young people looking for work experience as potential volunteers.
Underpinning education and research programmes
By linking up with ITV Fixers we were aiming to secure valuable prime time coverage within the region that would showcase the Trust’s rehabilitation work and in particular the Tawny Owl Research Project (and the role the public can play in rescuing birds). The other key strand we wanted to portray was the Trust’s role as an educational resource for schools.
The Hawk Conservancy Trust
COMMENDATION received in BIAZA Awards 2011 for Best publice relations project