A new lion
The arrival of a new lion at Bristol Zoo Gardens
On February 28th 2008, Chandra, Bristol Zoo’s well-loved male lion, moved to Cotswolds Wildlife Park and a new lion, called Kamal, joined Bristol Zoo from Twycross Zoo.
Asiatic lions are critically endangered and are part of an international co-ordinated conservation breeding programme in which Bristol Zoo Gardens is participating. Although Bristol Zoo’s pair of Asiatic lions had previously had four cubs, it was unlikely they would have more as Chandra was diagnosed with having a low sperm count.It was hoped that the new lion, Kamal, would be followed by the arrival of lion cubs.
The aim of the PR project was to communicate the reason for the animal moves using Valentine’s Day as a timely event to help generate further publicity and as a vehicle to deliver the conservation message.
It was important that the PR project also explained the captive breeding programme and the role of zoos, as well as raising the profile of Bristol Zoo’s role in conservation success.
Bristol Zoo Gardens
COMMENDATION received in BIAZA Awards 2008 for Best public relations project