Animal Respect Campaign
An interesting example of helping animal welfare by making the best out of a terrible situation, ie. the death of a wallaby due to ba break-in
Following the break-in by a small group of young children in May 2004, and the subsequent death of a wallaby, the Zoo became the subject of extensive media coverage from local, national and international media. Making the best of this opportunity, it formed a strong partnership with the local Express & Star Newsgroup. Together, they formed the Animal Respect Campaign which was extensively promoted in the local newspaper.
One of its key activities was a competition to produce a newspaper on the theme of the environment and animal care, aimed at primary school Key Stage 2 children in the West Midlands. Altogether 15 schools submitted entries, and the campaign was considered so successful that it has been decided to continue it throughout 2005/2006.
External assessor’s comments: “An excellent example of turning a situation around with genuine creativity.”
Dudley Zoological Gardens
COMMENDATION received in BIAZA Awards 2005 for Best public relations project