Quantum Leap from Chester Zoo - North of England Zoological Society
Quantum Leap is a partnership established initially between Chester Zoo and Ellesmere Port EAZ (LEAP) at the beginning of 2003.
The Education Division was charged with investigating the possibility of offering reduced entrance rates to schools within our local catchment area, which would not normally have been in a position to make a Zoo visit. The schools we were looking to target were those from socially/economically deprived areas, who we could show rarely, if ever, visited the Zoo.
After initial research, it was agreed the best way to proceed, would be through a partnership with one of the local Education Action Zones. We subsequently contacted LEAP, which is virtually on the Zoo’s doorstep.
Through discussions with them, it became apparent that rather than us partly subsidizing a school’s visit, it would work better for both parties if we were able to offer them ‘gifts’, in the form of free tickets. Not only was the Zoo then giving something back to the local community, but the EAZ could claim back match funding from the government.
Towards the end of 2002, the fine details of the scheme were drawn up, resulting in a name, ‘Quantum Leap’ being given to the partnership. 5,000 free child tickets were printed and given to LEAP, for them to distribute to the 19 schools within their Zone, for 2003.
After the success of this first year of the Scheme, we partnered up with four more EAZ’s in 2004, adding one extra for the 2005 season.
Developed by: Chester Zoo - North of England Zoological Society