Army Families Day
Service personnel and their families invited for a free day out
For four years we have found it difficult to establish a positive relationship with Brentwood Council, our local authority, and contact had been restricted to functional matters such as licensing and planning. Whilst we had no problems it did not enable us to take a full role in local affairs in the way we, as a community resource, wished.
We run a full October Half Term programme that needs promotion. Plus we are aware from contacts with Colchester Barracks that service personnel from 16 Air Assault Brigade would be serving in Afghanistan and therefore invited their families for a free day out at the beginning of October. The press, Mayor and other Councillors would also be invited, creating publicity, political profile and a good time for a group of families who deserve the opportunity.
It was a great success, hundreds of families packed the place, the Mayor stayed all day and we arranged a promotional shoot for Jemima Puddle Duck, the pantomime for the local theatre whose MD Councillor Reed is now Chair of the Council’s fledgling Tourist Promotion Committee.
By coincidence our ward Councillor attended as her daughter is in the armed services, and good relations have ensued with Councillors who are now in discussions with us on our housing a new local Tourist Information Centre.
Press coverage was excellent and the families had a wonderful day out. Furthermore, since then we have had 10 coach visits from services families from around East Anglia, so all boxes were ticked.
Old MacDonald's Farm
Commendation (Small Collection) received in BIAZA Awards 2012 for Best Public Relations Project