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Dec 6, 2012

Wow! Gorillas

Celebrating 175 year of Bristol Zoo Gardens

In 2011 Bristol Zoo Gardens celebrated its 175th birthday with a host of activities at the Zoo and across Bristol. The highlight, Wow! Gorillas, saw 63 life-size gorilla sculptures form a free public art trail across Greater Bristol. The sculptures were sponsored by organisations from across the region and decorated in their own unique style by local artists.

As well as showcasing the creative talent of Bristol, the aim was to attract tourists to Bristol, while encouraging Bristolians to be tourists in their own city. The trail also aimed to engender civic pride, stimulate the local economy and create a fun event.

Once the 10-week exhibition finished, the sculptures were sold at auction to raise money for Bristol Zoo’s gorilla conservation projects and local charity, Wallace & Gromit’s Grand Appeal.


  • A significant increase in Zoo visitor numbers
  • Increased knowledge of the Zoo’s conservation and charitable work
  • Financial gain
  • 62 sponsored gorillas
  • Over 220,000 people took part in the trail.
  • Website traffic increasing 86% from 2010
  • 17,000 new Facebook fans
  • A total print ‘PR value’ equating to just over £3.4m
  • Direct exposure to 17,000 school children

20,000 Zoo visitors over 5 days for ‘Goodbye Gorillas’

Launch of membership for successful bidders; Gorilla Guardians.


Bristol Zoo Gardens

WINNER of the BIAZA Awards 2012 Amanda Alabaster Award (Best Marketing Project) 

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