Branding the Wild Ones: Our Work with The Wildwood Trust

Taming wild beasts? Not our job. Taming wild branding? Now that’s more like it.

When The Wildwood Trust asked us to help evolve their brand, we didn’t just see a conservation charity; we saw an opportunity to bring their mission to life in a way that felt modern, meaningful, and unmistakably Wildwood.

We began where all great branding projects start: with insight. Through in-depth staff questionnaires, competitor analysis, and brand inspiration audits, we gathered the kind of intel that goes beyond surface-level. We needed to understand how the Wildwood team saw themselves, how their audiences perceived them, and, most importantly, where they wanted to go. Armed with this, we took our boots to the ground, visiting both the Devon and Kent sites to experience the parks firsthand. From inconsistent signage to out-of-date animal info boards, we identified where the visitor experience and visual storytelling needed serious TLC.

From that foundation, we built a brand that could grow with Wildwood and is consistent across both parks, adaptable for future expansion, and reflective of their mission to protect British wildlife and inspire future conservationists. The result is a brand that’s clean, contemporary and purpose-driven, while still staying grounded in the natural world.

Visually, we anchored the identity in a bold new logo—antlers shaping a ‘W’ to capture the strength of the wild and the brand name in one elegant mark. We paired this with a colour palette that channels the British woodland: deep navy for authority, earthy greens for authenticity, a splash of dark red for energy, and soft creams and whites for balance and clarity. Every colour was chosen to work beautifully in both print and digital, with accessibility and brand recognition in mind.

From there, we built out a full brand toolkit. That meant typography that’s both readable and characterful, tone of voice direction to strike the right balance between conservation authority and public engagement, and visual styling guidelines to unify communications across all platforms and locations.

We rolled out the new identity across a suite of touchpoints, including two 6-page promotional leaflets (one for each park), Christmas advertising for print publications, and a redesigned annual report that brings Wildwood’s achievements to life with expansive photography, intuitive layouts, and storytelling that truly captures the essence of Wildwood. 

With their refreshed brand identity in place, Wildwood is ready to inspire the next generation of conservationists, and we’re proud to have played a part.