Over 50,000 people have visited Edinburgh Zoo and Highland Wildlife Park, thanks to a discounted ticket offer for anyone receiving universal credit.
The scheme was launched by the Royal Zoological Society of Scotland (RZSS) last summer to help more people enjoy the benefits of being close to nature.
Ben Supple, the wildlife conservation charity’s deputy chief executive, said: “The cost-of-living crisis has made it more difficult for people to access green spaces.
“While we were confident that our universal credit ticket offer would be popular, we have been blown away by the huge demand.
“Welcoming more than 50,000 visitors to Edinburgh Zoo and Highland Wildlife Park through the promotion has been incredible.”
Reduced price entry is available for anyone on universal credit, income-related employment and support allowance, income-based jobseeker's allowance, housing benefit, working tax credit, child tax credit and income support.
Tickets are £7 per person, which is a discount of 70% for adults and 55% for children.
“Experiencing nature can have enormous physical and mental health benefits, which is why this offer is so important,” said Supple.
“The social impact is also significant, and we have been touched by stories from children and adults about how special their visits have been.
“One parent told us that visiting Edinburgh Zoo to see some of the world’s most amazing animals had made their daughter’s dream come true.
“Another was thrilled because their son would finally have a summer story to tell on his first day back at primary school.”
Find out more about booking universal credit tickets for Edinburgh Zoo or Highland Wildlife Park.
Related Members
-
News
BIAZA Photo Competition 2026 - the winners! 13th August, 2026The wait is over! BIAZA (The British and Irish Association of Zoos and Aquariums) has announced the winners of its annual photo competition, highlighting… -
News
Accessibility on a Budget: what we've learned at Shaldon Wildlife Trust 11th August, 2026As the zoo which won the 2026 BIAZA Accessibility in Action Award (in partnership with Agility Marketing) Shaldon Wildlife Trust’s Anna Cowen-Hubbard… -
News
Thriving Together: Animal Welfare Assessment Across BIAZA Organisations 6th August, 2026In this week's blog, the BIAZA Animal Welfare Working Group details how welfare assessments benefit not only the animal, but staff and organisations…
.png?w=100&h=50&zc=1&f=jpeg&hash=61839e5a7ac43404a3b7052d61648d37)
