Job opportunities

Marketing & Events Manager

The Marketing [Executive/Manager] will be responsible for the full spectrum of marketing, communication, and digital activities for Plantasia Tropical Zoo. This is a hands-on role requiring the planning, execution, and reporting of all initiatives across social media, digital advertising, email marketing, press relations, and print materials. The role also includes the management of external agency relationships, the booking system, and internal communications to ensure all marketing efforts align with the zoo’s commercial and brand objectives. 

 

Person Specification: Education, Qualifications & Training

• A degree or professional qualification in Marketing, Communications, or a related field is desirable.

• Proficiency in the Welsh language (ability to speak/translate) is preferable.

Skills / Technical / Professional Competence

• Digital Platforms: Expert working knowledge of key social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube) and scheduling tools (Meta Business Suite).

• Creative Software: Competence in photo and video editing software for both short-form and long-form content (e.g., Capcut, Canva).

• Website & Analytics: Knowledge of Search Engine Optimisation (SEO) and Answer Engine Optimisation (AEO), content management for website updates (Wordpress), and monitoring performance via GA4.

• Booking & Email Systems: Practical experience using a booking system (e.g., Fareharbor) for event management and pricing, and an email marketing platform (e.g., Atreemo) for campaign deployment.

• Advertising: Ability to write engaging copy, headlines, and descriptions for Meta Ad and Google Ads campaigns.

• Communication: Excellent written and verbal communication skills for press releases, customer service responses, and internal team briefs.

• Organisation: Strong organisational skills for content calendar planning, itinerary planning for shoots, and managing multiple external and internal liaisons.

Experience

• Proven experience in managing and growing multiple social media channels, including content capture, editing, scheduling, reporting on insights, and community management.

• Demonstrable experience in coordinating and liaising with external creative and media agencies for digital, print, and PR campaigns.

• Experience in planning and executing marketing campaigns across digital, print, and OOH (Out-of-Home) media, ensuring allocation of spend within budget.

• Experience in managing press relations, including writing and distributing press releases and acting as the contact for press queries.

• Experience in event planning and outreach activities to generate brand awareness.

• Experience in managing photography and videography shoots, including itinerary planning, sourcing models, managing consent forms, and organising a photo library.

• Experience in responding to customer feedback across various platforms.

• Experience in managing and mentoring university placement students is an advantage.